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Privacy Policy

1. Introduction

Acuity AI (“we”, “us”, or “our”) is committed to safeguarding the privacy of personal information entrusted to us by visitors and users of our website (www.acuityai.ca). We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), the evolving requirements under the Consumer Privacy Protection Act (CPPA, pending), as well as applicable provincial laws, including Quebec’s Law 25.

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2. What Personal Information We Collect

We may collect the following types of personal information:

  • Name and contact information (such as email address or phone number)

  • Account registration details

  • IP addresses and device information

  • Cookies or similar tracking technologies

  • User-generated content or communications

  • Usage data and website analytics

Our collection is limited to information necessary for the purposes identified below and is conducted transparently and lawfully.

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3. Purposes for Collection and Use of Personal Information

We collect and use your personal information for purposes such as:

  • Providing, maintaining, and improving our services

  • Communicating with you regarding products, updates, or customer support

  • Analyzing website usage to enhance user experience

  • Fulfilling legal or regulatory requirements

We will not use your personal information for purposes other than those stated at the time of collection without obtaining further consent unless required or permitted by law.

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4. Consent

By using our website, you consent to the collection, use, and disclosure of your personal information as described in this privacy notice. Where required, we obtain explicit consent, particularly for sensitive information and for the use of cookies or tracking tools. In provinces like Quebec, explicit opt-in consent will be used prior to collecting or processing your data.

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You can withdraw your consent at any time, subject to legal restrictions and reasonable notice.

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5. Limiting Collection, Use, Disclosure & Retention

We collect only the minimum personal information necessary and keep it only as long as needed for the stated purposes or as required by law. Information may be shared with third-party service providers (such as cloud hosting or analytics services), who are contractually obligated to protect such information in compliance with Canadian privacy requirements and not use it for any other purpose.

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We do not sell personal information to third parties.

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6. Safeguards

We employ industry-standard security policies and technical measures to protect personal information against theft, unauthorized access, disclosure, or misuse. This includes encryption, access controls, and regular training for our staff. The level of safeguards is appropriate according to the sensitivity of the data.

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7. Individual Access & Data Rights

You have the right to:

  • Access your personal information held by us

  • Request corrections or deletion of your information

  • Obtain a copy of your data (portability, where applicable)

  • Withdraw your consent

  • Object to or challenge decisions based solely on automated processing, where applicable (including AI systems impacted under Quebec Law 25)

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Requests may be submitted to our Privacy Officer (see below).

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8. International Data Transfers

If personal information is transferred outside of Canada (e.g., to cloud providers), we ensure comparable safeguards and contractual commitments from service providers to meet Canadian privacy standards.

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9. Cookies & Tracking Technologies

We use cookies and similar technologies to better understand site usage and enhance website functionality. Where required, especially for users in Quebec, we will seek your explicit opt-in consent prior to setting non-essential cookies. You may manage your cookie preferences at any time.

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10. Automated Decision-Making and AI

If Acuity AI uses AI or automated decision systems that significantly affect users, you will be informed about the use of such technologies, your rights to request information about logic involved, and procedures for human intervention or contesting automated decisions, to the extent required by law.

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11. Changes to this Policy

This policy may be updated from time to time to reflect changes in our practices or legal obligations. The effective date will always be indicated at the top of this page.

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12. Contact—Privacy Officer

To access your information, correct data, ask questions, or lodge a complaint regarding your personal information, please contact our designated Privacy Officer:

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Privacy Officer
Email: hello@acuityai.ca
 

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